Above-the-fold clarity wins attention
Your headline should combine who you help, what result you create, and why your approach is different. Visitors decide quickly whether to stay.
Social proof reduces friction
Specific outcomes, recognizable logos, and founder testimonials reduce skepticism and help buyers move forward faster.
Every section should answer one conversion question
What do you do, why trust you, what results can buyers expect, how does it work, and what should they do next? Great pages answer these in sequence.